High poverty rates in Nigeria have led many businesses, including those in tech, to adopt sachet marketing to survive.
David I. Adeleke
David I. Adeleke is a writer, strategist, and analyst whose work explores technology, business, and the media. He publishes Communiqué, a newsletter a... nalysing the media and tech ecosystems in Africa. He is a former editor at Business Insider Africa, Ventures Africa, and TechCabal.